Global passenger traffic regularly shatters records, with billions of travellers moving around the globe.
Airports and rail terminals have evolved into lucrative digital marketing environments. From arrival to boarding, media owners aggressively compete for consumer attention, with the ultimate goal of encouraging engagement and interaction with brands and campaigns.
Boarding, however, marks an abrupt end to that opportunity for engagement. Once passengers enter the cabin, almost all non-carrier sponsored engagement disappears. The cabin is a closed commercial ecosystem, controlled by the carrier.
What if passenger engagement could continue beyond boarding and throughout the journey, for hours at a time?
Marketwing was developed around that idea…